Summer vacations are well underway despite the shadow of the pandemic and rising prices. In fact, US Travel has estimated that $1.05 trillion will be spent on travel in the USA this year as the pent-up demand to get away is finally realised. However, this spending is still 10% below 2019 levels, and an estimated 16% below where spending should have been if not for the pandemic.
Last year M&C Saatchi Performance published its first ‘Domestic Travel Trends USA’ report. This focused-on US consumer travel habits in the wake of the pandemic. In 2022, Performance partnered with ironSource, one of the leading business platforms for the app economy to look into both overall US travel trends, and mobile specifically, to see how consumers leverage apps for their travel needs.
This report shows that despite inflation fears, and the shadow of Covid, there is an appetite for travel in the US. The report showcases what consumers want from advertisers as they book travel, where they want to stay, the trips they are planning, and where to reach them.
Download the report here.