Springfield Fashion Designer Justin Haynes announces collaboration with Hennessy Cognac ahead of New York Fashion Week show
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Weeks ahead of his sixth appearance at the apex of fashion shows, New York Fashion Week (NYFW), Justin Haynes, Springfield-based fashion designer and creative mind behind the “JUS10H” fashion label, announced that his brand’s latest collection will be a collaboration with Hennessy Cognac.
Haynes said his newest collection, “Classic,” will debut on Sept. 13 during his brand’s showcase at the New York Fashion Week Show in the Financial District of New York City.
“I’m going to showcase the ‘classic side’ of Hennessy,” Haynes said.
Hennessy Cognac has vastly changed in shapes, sizes and flavors since its inception in 1765. The Springfield designer plans to pay homage to the French cognac’s roots, with a collection based on Hennessy’s classic bold-amber hue color.
Haynes said “Classic,” will feature textile cloths and fabrics that mix in the cognac color with JUS10H’s iconic denim and grey colorways.
Color card for Jus10H Hennessy collaboration. The collection will debut during New York Fashion Week.
JUS10H models will showcase the clothes from the “Classic” collection, sponsored by Hennessy Cognac, during the Emerge! Fashion Runway Show at New York Fashion Week.
“I think I’ve done a good job with representing the city well,” Justin Haynes said he hopes his brand inspires other designers in Springfield and the Western Massachusetts area. “I’m just looking forward to more collections, I make sure everything I do is in excellence out of respect for my city.”
With no credentials or publicity in the fashion industry, the Springfield native debuted his inaugural clothing line at the Enfield Square Mall in 2009.
Thirteen years later, Haynes’ clothing line, JUS10H, has been featured in Paris, Los Angeles, New York and Miami fashion weeks. His work has led him to collect a slew of fashion and lifestyle awards and his garments have even been featured in a CoverGirl advertisement in Times Square.
Haynes was also featured on Nick Cannon’s self-named talk show in February and tailored a custom-made JUS10H suit for the celebrity.
Anyone interested in seeing clothes from Haynes’ previous winter collection “Indigo,” can look here at MassLive’s coverage of the collection’s showcase.
Clothing from Haynes’ “Classic” collection will be available for purchase on the JUS10H website at a later date.
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