PROVision Taps Hotel and Travel Industry Veteran Sally Kelly as Senior Vice President, Advisory Services


New Smyrna Beach, FL – PROVision Partners (“PROVision”), a leading global strategic growth marketing, technology, and commercial services advisory firm to the travel and hospitality industry, today announces the appointment of Sally Kelly as Senior Vice President, Advisory Services. Kelly joins PROVision with over 15 years of experience and expertise in the development and execution of strategic communications, consulting, product development and deployment for the hospitality and travel industry.

Prior to assuming her role at PROVision, Kelly held a leadership role at KPMG LLP, a U.S audit and tax advisory film, and then spent six years working with the Amadeus IT Group. She also worked for Accenture, a global professional services company, in a strategy and consulting role, before opening her own consulting firm KConsult, LLC in 2020.

“I have worked in the travel industry from the bottom up on the hotel level, and then from the top down, working with global brand management companies to implement their strategies,” Kelly said, “I have helped teams come together to solve complex problems and deliver solutions through relationship building, and I found that my genuine commitment to teamwork is the key to overall success. I am happy to join PROVision and add my own unique experiences that will assist with building relationships that benefit our customers and contribute to our global expansion.”

While operating KConsult, LLC, Kelly worked as an advisor on a benchmarking project for Hyatt Hotels that evaluated Hyatt’s digital and technology (D&T) bundle and supporting services against those of its identified competitors. Kelly used her hospitality and operations expertise to identify opportunities to reduce Hyatt’s costs to owners by modernizing its technology stack, and further identified ways the corporation could leverage savings to create a hotel performance support organization.

“We are deeply honored to have a professional of Sally’s caliber on the PROVision leadership team, and we know her experience will be invaluable as we continue our alignment with the industry’s leading and most experienced minds,” said Gregg Hopkins, CEO of PROVision. “With her knowledge and professional accomplishments in the hospitality field, we have no doubt that Sally will be able to pass on her success to our clients as they look for proven results in the development and execution of their corporate and transformation strategies.”

For more information about PROVision Partners and its comprehensive range of advisory and marketing services for the travel and hospitality industry, please visit

About PROVision Partners

Founded in 2019 by a group of travel and hospitality industry veterans with extensive expertise in operations, marketing, business development and technology, PROVision provides its clients with real-world insights on revenue growth strategies, transformation program implementations, technology and distribution solutions, and go-to-market capabilities on a global scale. The firm designs, coordinates, and helps implement experienced, market-based perspectives to crystalize growth strategies for travel and hospitality technology companies, including global hospitality brands, independent hotels and resorts, management companies, asset managers, private equity groups, venture capitalists, airlines, cruise lines, restaurants, bars, gaming and entertainment establishments, and technology companies. For additional information, email [email protected] or visit

Mark Howbrook
PROVision Partners
PROVision Partners


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