Raja Mukherjee: The Pioneer of Corporate Rap
Raja Mukherjee’s pioneering work as the world’s first corporate rapper has not only revolutionized the music industry but also transformed the way businesses approach marketing and branding. Through his innovative fusion of rap music and corporate branding, Mukherjee has demonstrated the power of creativity and collaboration in driving business success.
Mukherjee’s ability to seamlessly integrate corporate messaging with rap music has made him a sought-after influencer and brand ambassador, helping companies to connect with new audiences and build brand awareness. His innovative approach to music has also earned him numerous accolades. Including the recent title which recognized him as being the first corporate rapper in the world by Iconic book of records.
In addition to his contributions to the entertainment industry, Mukherjee’s philanthropic work underscores his commitment to making a positive impact on society. His support for education initiatives for underprivileged children in India highlights his dedication to using his platform for the greater good.
What sets Raja apart from other hosts and performers is his energy and style. He is known as the most energetic performer and host from India to the world, and the most stylish host in the country, as awarded by Business World Magazine.
Raja’s talents don’t stop there. He is also a successful author who wrote a book on sales closing that became #1 in Sales category in India. The book is called “The Raja Method of High-Ticket Closing,” and it has helped many sales professionals around the world.
Currently promoting his debut rap EP “Loyalty Apni Royalty” which has been making waves across the country the 1st single featuring Nazz from MTV Hustle 2.0 Released in Jan 2023, the EP features Raja’s unique style and creativity as an artist and entertainer.
The EP comprises of four tracks, ranging from new age Drill to Pop Rap sound.
Not many know but Raja is also a trailblazer in the artist management industry.
He started his own company, TEAM INC, which he exited in 2021 to focus on his art and grow as an artist. He is credited as the first manager of Divine and forming the initial Gully Gang, which today is considered one of India’s biggest hip-hop acts.
Raja helped Divine get signed with Sony Music, and he is also credited as the executive producer of the song “Mere Gully Mein,” which made the movie Gully Boy possible. Raja’s contribution to Divine’s success is a testament to his ability to recognize and nurture talent.