Rogic-India may not yet have a denim brand that is as famous as Levis, Diesel, or Momotaro, while the country has the potential to develop a denim industry that is uniquely its own and can compete on the global stage. With this dream, Amit Wadhwa embarked on a journey in December 2011 to create a truly home grown Denim brand which can compete on the international level and give Indians a global brand completely made in India. While India is a major producer of denim fabric and garments,…
The USA has Levis, Italy has Diesel and Japan has Momotaro. So, why isn’t India famous for its own jeans?
