Gemma Collins ‘shuts down her own fashion brand’…just weeks after signing £1 million New Look deal

She signed a £1 million deal with high street fashion retailer New Look in April.

And following on from the huge success of the collaboration – Gemma Collins has now reportedly been forced to pull the plug on her popular clothes brand.

The TV star, 41, who used to run a boutique in Brentwood, Essex until it went bust in 2018 – took the ‘difficult’ decision to shut it down just weeks ago.

It’s all over: Gemma Collins has closed her online fashion shop after signing a new mega money deal with New Look

A source told The Sun: ‘It had been Gemma’s dream to have her own clothes range since she was a kid and it was popular with customers.

‘But now she’s an ambassador for New Look it didn’t make sense for her to continue with her own range as she’ll be designing clothes with the firm’s creative team.

‘New Look is one of the biggest in the business so she took the difficult decision to close down her own range.’

MailOnline has contacted a representative for further comment.

Peace: The TV star, 41, who used to run a boutique in Brentwood, Essex until it went bust in 2018 – took the ‘difficult’ decision to shut it down just weeks ago

The reality personality founded the Gemma Collins Collection in 2013.

The popular boutique was also home to many exciting scenes from TOWIE – where Gemma first found fame.

The stunning blonde is now selling off stock via an Instagram page.

It comes after the Diva Forever star celebrated her fiancé Rami Hawash’s birthday on Friday, sharing an insight into the festivities to Instagram.

Birthday boy: It comes after the Diva Forever star celebrated her fiancé Rami Hawash’s birthday on Friday, sharing an insight into the festivities to Instagram

Featuring an extravagant marble tiered cake and giant lightbox letters spelling out his name, Gemma pulled out all the stops for her beau’s big day.

And the pair shared it with Rami’s son Tristan, three, who adorably planted a kiss on his dad’s head as they sat with the birthday  cake.

Gemma shared another snap showing the father-son duo beaming in front of the giant letters, donning matching bucket hats as Tristan sported a pair of pyjamas.

Sweet: And the pair shared it with Rami’s son Tristan, three, who adorably planted a kiss on his dad’s head as they sat with the birthday cake

Matching! Gemma shared another snap showing the father-son duo beaming in front of the giant letters, donning matching bucket hats as Tristan sported a pair of pyjamas