The Modist version two: Inside the modest fashion retailer’s relaunch

The marketplace model is lower risk: “We integrate with our partners and mirror their stock. If we sell it, they ship it; If they sell it, it’s removed from the site. So, this way we eliminate risks from both sides.” She adds: “We had always thought about shifting to a marketplace model. Taking on risk by buying stock is not something that’s easy for a startup to scale.”

Connecting with the community

To better connect with modest fashion consumers and bring this audience into digital spaces, Guenez and Ouhsine have launched the Queen Mode, a separate, member-only website that allows customers to access exclusive NFT drops, merch and engage with other community members in the metaverse.

Thousands of NFTs of artworks will be available, created in collaboration with Alejandra Michel, a Mexican artist — who the co-founders picked as part of efforts to empower women in digital spaces — and creative agency Apropos. Prices are yet to be disclosed. The technology is built on the Ethereum blockchain and has been developed with The Modist’s US-based tech team. The perks are only available to Queen Mode NFT holders.

“We wanted to make it interesting and do something special for our community where we can connect with [them] on another level,” says Guenez. “When we were introduced to NFTs, it became so clear to us that this is exactly how we can build a stronger relationship with our community.”

The aim is also to attract more women into the Web3 space. “Right now, The Modist community on Instagram is not aware of NFTs,” she says. “One of our missions is to reduce the barriers of women accessing Web3 and creating awareness in this space in a manner that is easy to understand.”

Correction: The Queen Mode website can be accessed by anyone. The perks and members club can only be accessed by Queen Mode NFT holders.

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