TikTok Fashion Favorite Shein Considers a Big Step

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In just a few years, Shein has gone from a mysterious Chinese site with a strange interface to a Generation Z favorite that makes up 40% of the American fast-fashion market.

Founded by Chris Xu in 2008, the shopping site has seen astronomical rise in many countries outside of China to a current valuation of over $100 billion. The clothes sold on the site mirror major trends from popular designers and, with prices like $11 for pants or $4 for a tank top, they have found a large customer base. They are seen by many as an even more affordable alternative to longtime fast-fashion giants like H&M (HMRZF) and Zara.



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