14 Amazon Fashion Finds That Lean Into the Barbiecore Trend

From countless fashion collaborations to Pierpaolo Piccioli debuting a custom hot pink hue for Valentino’s fall/winter 2022 collection, Barbie-inspired fashion has been bubbling up for a while now. But these days, the girly-pink aesthetic immortalized by everyone’s favorite Mattel doll seems to be hitting its peak.

Aptly dubbed Barbiecore, the trend began popping up on feeds in April when images of Margot Robbie starring as the lead in the upcoming 2023 live-action film Barbie were unveiled. Since then, the look’s hashtag has amassed more than seven million views on TikTok and seen a sharp spike in searches on Google Trends. Countless A-listers are taking note, too, with stars like Kim Kardashian, Hailey Bieber, Megan Fox, and Lizzo all wearing head-to-toe pink outfits in the past few months.

“Following years of global lockdowns, people are claiming back their independence and dressing to impress,” celebrity stylist Danyul Brown says. “Bold, fun, and eye-catching, Barbiecore allows for just that.”

Don’t let the fear of all-out magenta keep you from trying the trend. Brown suggests there are “really no limits or guidelines to fulfill your Barbiecore fantasies, whether you opt for a dress, co-ord, suit, or even an accessory done in various shades of pink,” he says. And thanks to Amazon’s wide selection, it’s easier than ever to achieve the look while shopping all in one place.

From festive summer-ready shades to bags and dresses, Amazon has all your #Barbiecore needs covered. Discover our favorite pieces ahead, including designer looks and popular TikTok finds, to help you nail the aesthetic.