Evri announces social media influencer collaboration with Vinted — Retail Technology Innovation Hub

Parcel delivery firm Evri has entered into a partnership with Vinted, a consumer-to-consumer marketplace in Europe dedicated to second hand fashion.

Evri has been a key delivery partner for Vinted since 2018.

As part of the aforementioned collaboration, a social media influencer programme will highlight the benefits of using Vinted and the convenience of sending parcels via Evri’s ParcelShops, with several content creators across TikTok and Instagram working to create fun and engaging videos.

This includes Ana and Bryon who have teamed up to complete a “Sell Out Challenge” to see who can sell the most from their wardrobes via Vinted. In addition, over 50 of Evri’s flagship ParcelShops will be co-branded with Vinted.

Claire Phelan, Head of E-commerce Partnerships at Evri, says: “Vinted is a phenomenal success story and we are proud to be one of its delivery partners.”

“This latest collaboration showcases our dedication and scale in supporting both the Vinted marketplace and its members.”

Natacha Blanchard, Consumer PR Lead at Vinted, says: “We have seen a real growth in interest in second hand fashion, particularly over the past few years, with members helping to extend the life cycle of clothes that have already been produced, whilst benefiting from saving money and making some extra cash.”

“This is reflected in our growing member base, which has over 65 million registered members globally, and more than three million in the UK.”