European fashion firm Only brings athleisure brand Only Play to India

Pegged as a one stop shop for all things comfort and fashion, the category offers an amalgamation of pieces that span sportswear and casualwear. Technical specifications of the collection include benefits like removable and non-removable padding for necessary support, racer back styles to provide stability, adjustable straps and hook closures, functional pockets, wind proof and breathable technology, the company said in a media release.

Leading European fashion brand for young women Only has forayed into athleisure clothing with the launch of a new category called Only Play. With a strong combination of training and leisure, Only Play offers supreme functionality, great quality and feminine details that are combined in a powerful mix of the latest fashion and sportswear trends.

Designed to bring forth endless combinations to style training, the range includes tops, tights, shorts, training bras, jackets, tank tops and yoga mats. The collection aims to revive a thrill in everyday activities with a variety of whimsical and fun garments in flamboyant colors and comfortable silhouettes. The collection also comes in a variety of expressive and modern prints that are sure to brighten up your day and elevate your everyday style quotient.

Vineet Gautam, CEO & country head- Bestseller India said, “With the introduction of Only Play, we further extend the brand’s product offering by adding performance wear/ athleisure styles. This truly makes Only the one-stop-shop for the fashion conscious modern millennial girls. The range stays true to Only’s design ethos with pop-colors, functional designs and comfortable styles. Internationally Only Play has been successful with positive customer feedbacks, repeat purchases and business success. We are positive that Only Play will have a similar success story in India.

The collection is now available in select stores and online.

Fibre2Fashion News Desk (KD)