Fashion | Brand Focus: Valour House

VALOUR HOUSE is a family aff air. Founder Faye Christou, who launched V House in 2017, spent her formative years inspired by an older relative, her “cool older cousin Dre”. “He was ahead of the style game for as long as I can remember,” she tells DJ Mag. “I was inspired to start the brand for a long time before I did, I wasn’t sure what to call it or where to start.”
When Faye’s grandfather fell ill, the word ‘Valour’ was something the family kept in mind — “great courage in the face of danger, especially in battle”. “Once I had the name, it was then having the dream and running with it,” she says. Teaching herself the foundations of setting up a brand, Faye moved with the flow, learning about the industry as she developed the brand, and eventually V House was born.

Since the launch of V House, Faye has worked consistently and relentlessly to develop it into a premium line of products. “I’ve always been creative, and studied art and design, but even that has got better and better as I’ve understood my vision further and the pieces have started to connect,” she explains.

She notes one of V House’s biggest achievements as the fact that the garments are favoured by stylists, and it’s something that pushes her to up the ante each time, while looking at ways to develop sustainability. “When I get shown love by the stylists, that gives me fire in the belly. They have high expectations with clothing, and it means I’m doing something right.” In terms of V House’s designs, the garments feature bold logos embroidered and printed on a variety of products — hats, tees and tracksuits — and in an array of colours, from pastel pinks and blues to muted neutrals, beiges and blacks.