doors. brings Metaverse, Schmetaverse pop-up to Los Angeles — Retail Technology Innovation Hub

doors., a fashion, art, and beauty online and experiential bricks and mortar retail platform, is bringing its New York-based pop-up Metaverse, Schmetaverse to 8382 Melrose Avenue, prime West Hollywood, Los Angeles, CA from 28th May to 26th June.

This will showcase over 50 independent fashion designers and cult niche brands from 20+ countries and 10 beauty brands selected by Beautyque NYC, the doors. beauty partner which is pitched as the first 3D multi-brand retail virtual storefront in the beauty industry.

The pop-up will host nearly 20 events throughout the duration of one month, including a panel discussion on the influence of the metaverse, and beauty and styling events with social media influencers.

To coincide with the opening, select brands are launching virtual collections, and embracing experiments with NFTs.

“Digital fashion and art offer ample possibilities for creative talent and community building,” says Alise Trautmane-Uzuner, Founder and CEO at doors.

“The metaverse is a compelling extension for physical fashion and art, and a unique way to engage with the younger consumer. It is here to stay, but so is physical retail.”

“One does not exclude the other. Bricks and mortar activations have immense value for emerging designers and up and coming artists to introduce their work to new audiences, build trust and amplify their story.”

“In particular, our ability to organise and execute three profitable pop-ups within last 12 months in the midst of Covid demonstrates a continuing public desire to experience physical retail spaces.”

Launched in mid-2021 in NYC, doors. is a membership-based e-commerce, PR showroom, wholesale and experiential pop-up platform for independent fashion designers,cult brands and emerging artists to showcase and sell their work in the USA.

It currently represents 80+ independent designers and niche brands and 20+ artists from all over the world, and is growing by 10-20 designers per month.