New fashion retailers to come to the Shops at Willow Bend

The Shops at Willow Bend are adding three fashion retailers to their shop lineup: Rebel Athletic, Apricot Lane and Larita Fashion.

Rebel Athletics, an athleisure brand with a cult following, is known for its start as a luxury couture cheerleading uniform company for the All-Star Cheerleading Industry. Now, the brand sells shoes, bags, cosmetics, sports apparel, athleisure and other unique items. The store is located across from H&M on the upper level.

Apricot Lane is one of the nation’s largest women-owned franchises, with locally-owned boutiques curated to capture the most popular looks in the area. The store is located across from Neiman Marcus.

Larita Fashion is new to the DFW area with dresses, accessories, shoes, hats and outerwear. The store also offers a personal styling service. Larita Fashion is located on the lower level next to Brighton Collectibles.

“Since The Shops at Willow Bend was acquired by Centennial earlier this year, we are working hard to expand our dining and entertainment options, as evidenced by the four new retailers announced today which enlarge our fashion choices,” says Bil Ingraham, Senior Vice President of Business Development and Revenue for Centennial, the real estate investment firm that recently purchased the shopping center. “These successes can definitely be credited to our leasing and marketing teams who are not afraid to think outside the box and are always on the lookout for creative strategies that will deliver the kinds of retail, dining and entertainment selections that will enhance our guests’ experience each time they visit the center.”