Welcome to Big Ash, vintage fashion’s best kept secret

“We experiment with contemporary designers [who] we think have an edge, like Rick Owens or The Row, and mix that in with Supreme or even vintage Alaïa,” she continues. ​“We’ve got some Edwardian and Victorian stuff, too, but you can also find classic denim jeans. We want to encourage folks to find new ways of incorporating vintage and contemporary [styles] into their wardrobes.”

Williams has a major soft spot for The People of the Labyrinth, an esoteric Dutch brand from the late ​’90s. ​“Lots of crushed velvet, stretch tops, hand-dyed silk screens and batik-inspired detailing,” she swoons. Old favourites also include PunkyFish, Hysteric Glamour and Save the Queen, alongside classic pieces by the likes of Prada and Vivienne Westwood – all of which are available at Big Ash, of course.

The rarest, most special item to ever make it into the shop was a shirt Williams bought from vintage clothing veteran Bob Melet. ​“It had a painting of the bride of Frankenstein on it, riding a motorcycle in outer space while holding a tiny Diet Pepsi,” she says. ​“I somewhat regret selling it…”

During the short amount of time it’s been open, Big Ash has already become a destination for savvy shoppers on the hunt for gold. And beyond stocking great garb, the shop’s also become a hot spot thanks to the community feel sandwiched between its four walls.

“The spirit of the shop is spontaneous, like me,” Williams says. Her pals can often be found hanging around the back and the space is decorated top to bottom with art made by friends and family. ​“And I keep a lot of my personal clothes here, too – the shop’s become my second closet!”

A little further down the line, Williams sees herself expanding into ​“future vintage”, or scooping up the best in modern fashion to preserve as deadstock for decades to come. It hurts our heads to think that far ahead – for now, tumble down the rabbit hole and go off the rails with Big Ash below.