Rothy’s New Collection Turns Water Bottles Into Fashion

This week, beloved accessories brand Rothy’s (opens in new tab)long known for its sustainable, low-waste production methods that focus on circularity, released their newest collection (opens in new tab) in collaboration with Evian that, in their words, gives plastic water bottles “a second life.”

Following last year’s U.S Open festivities, Rothy’s and Evian set out to collect the 72,000 water bottles consumed at Arthur Ashe Stadium, where the annual tennis event takes place in Queens, New York. “Inspired by the staggering amount of waste our founders saw in other footwear manufacturing, Rothy’s was founded with the goal of creating something better,” says Saskia van Gendt, Rothy’s Head of Sustainability. “We are excited to collaborate with Evian to showcase Rothy’s transformative capabilities and prove that we can find new uses for single-use plastic through innovation,” she says.