TikTok Fashion: Stitching Influence | licenseglobal.com

TikTok’s second largest creator, sisters, Charli D’Amelio (more than 143 million followers to date) and Dixie (more than 57 million followers to date), have utilized their dancing videos in the fashion space. The social media personalities built upon their previous relationship with retailer,

Hollister

to launch Social Tourist, an apparel brand available exclusively in stores and online. The launch of Social Tourist marked the beginning of an exclusive, multiyear apparel agreement between

Abercrombie & Fitch

(which owns Hollister) and the D’Amelios. Working with Hollister, the D’Amelios were involved in every aspect of Social Tourist, including product selection, design, branding, positioning and marketing.