How sustainable is your wardrobe? Jessica Carroll challenges fashion’s eco credentials

This week, Jessica Carroll asks the question: How sustainable is Nobody’s Child’s dress

WHAT’S THE STORY?

Sustainable and affordable, London-based label Nobody’s Child was founded in 2015 by equity trader Andrew Xeni to tackle this elusive (and often ignored) gap in the market. It originally positioned itself as the go-to for summer dresses, but has recently added suiting and knits to its offerings.

This week, Jessica Carroll asks the question: How sustainable is Nobody’s Child’s dress. It is made from 100 per cent organic cotton, meaning it’s biodegradable

WHY SHOULD I BUY THIS DRESS?

It’s made from 100 per cent organic cotton, meaning it’s biodegradable, easy to recycle and grown without harmful chemicals.

EXTRA MILE

Do brands care what happens to their clothes once you’re done with them? Nobody’s Child does. To help extend the life of its clothes (and reduce their carbon footprint) it has partnered with resale platform Re-Fashion (re-fashion.co.uk) to encourage customers to donate old clothing using the free postage bags.

WHAT’S THE AIM?

Fabric makes up 80 per cent of a garment’s social and environmental footprint, and Nobody’s Child is leaning into improving this. Its goal is to make all its clothing from responsible fabric – it’s currently at 93 per cent.

WHY SHOULDN’T I BUY THIS DRESS?

The factory where it was made is easy to trace, thanks to the brand publicly naming all its factories. However, it was made in Pakistan. That’s a long way to travel to get to the UK. We can’t help but think of all those avoidable emissions.

VERDICT

Nobody’s Child works hard to make affordable clothes that are responsibly sourced and thoughtfully designed. Moving factories closer to the UK would improve its final score, but thanks to a transparent supply chain and commitment to reducing carbon emissions, it’s a great choice for those looking to embrace d sustainable fashion on a budget.

OUR RATING

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