House of Zana wins court battle against Zara
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Darlington independent business House of Zana has won its court battle against global fashion giant Zara over claims it has an “identical brand”.
The Inditex-owned chain had objected to the fashion boutique’s founder Amber Kotrri trademark application and claimed the name ‘House of Zana’ is “conceptually identical” to theirs.
In a letter sent to Kotrri, Zara argued there was a risk “consumers will misread, mishear, mispronounce and/or otherwise perceive House of Zana as Zara” and that the brand name “dilutes the distinctiveness and reputation the Zara brand”.
Kotrri was also urged to rename her business and remove all existing branding amid the threat of having to pay significant legal costs.
After facing the international retailer at a final hearing in May, Kotrri received news on Sunday that she had won the case.
In a post on social media, Kotrri said: “We did it!!! Thank you to everyone for all your support. All the kind words of strength, those who signed our petition, shared the news and to all the news outlets who covered this story.
“You all gave me the courage needed to take on fashion giants zara and I will be forever grateful for you all. WE WON!! With so much love from Amber xxx”
She added: “I’ve received the email from the hearing with and we won. The decision was in our favour and the trademark will be granted and sense has been seen. I am so so happy.”
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