Green-Tech and The Net-Zero Methodology Are The Future Standards In The Hospitality Industry

Technological advances have led to an era in which consumers have more power than ever. The average online consumer constantly gives their point of view on different products or services through reviews, social media posts, word-of-mouth, or even their purchase patterns.

A recent study showed that approximately 93% of people agreed that reviews influence their purchase decisions. Thanks to the internet, this information can spread at a breakneck pace. This means that these “inoffensive” opinions definitely impact other people’s purchase decisions.

Since the market is filled with companies that offer almost identical products/services, it is easy for consumers to switch from one company to another that is aligned with their personal beliefs. This affects every industry in the world, even the hospitality industry. Travelers worldwide believe in implementing sustainable practices and try to purchase accordingly.

This means they are more likely to stay in a hotel that will allow them to have a sustainable stay or already implements sustainable technology. Hence, hotels implementing green-tech or using the net-zero methodology have an advantage over those not yet started.

“Green-tech is any technology used to mitigate or reverse the effects of human activity on the environment.” Green-tech Alliance

Green-Tech In The Hospitality Industry

Technology not only facilitates access to information but also leads to innovation and the creation of new processes. In the hospitality industry, the advance in technology in conjunction with the fact that travelers are seeking a more environmentally friendly stay translates into the developing of green-tech innovations. These innovations are designed to decrease the CO2 emissions and pollution caused by hotels.

Some top green-tech initiatives in the hospitality industry are:

1. Occupancy Sensors

They help engage with customers and decrease the amount of energy a hotel spends per room by automating room temperature setups and monitoring and gathering information about behavioral patterns regarding guests’ energy intake.

2. Smart Building Management

By allowing buildings to gather real-time insights and data, hotel managers can plan strategies that maximize energy efficiency and increase overall operational productivity.

3. Intelligent Cameras

Food waste in hotels is a real problem that directly affects the environment. An innovative way to analyze which ingredients are the most wasted is using smart scales, intelligent cameras, and AI. This gathers data that can help during the process of buying ingredients.

Net-Zero Methodology As A Major Focus In The Hospitality Industry

Another major focus on reducing the hospitality industry’s environmental impact is using the net-zero methodology. It was developed to be used as a guide for the industry on achieving its commitment toward net-zero carbon emissions by 2030.

This methodology suggests an actionable approach, covering all the essentials while being adaptable to the business’s individual needs. Reducing carbon emissions to zero by implementing sustainable actions can be the baseline for all present and future brands.

For two reasons, hotels need to invest time and money into sustainable efforts such as the net-zero methodology.

Firstly, the hospitality industry is one of the most pollutant ones in the world due to the consistent implementation of single-use plastics, energy consumption, and more. Following that, travelers and governments are pushing for sustainable initiatives; more sustainable hotels will increase customer satisfaction and brand reputation, giving them an advantage over the competitors.

Conclusion

Green-tech initiatives and the net-zero methodology are top priorities in the hospitality industry. Not only are they a key pillar in reducing global pollution but also a way of increasing hotel sustainability and profit. A few forms of implementing green initiatives into a hotel while supporting its goal to reduce carbon emissions are occupancy sensors, smart hotel management, technology innovations to control food waste, and many more.

SensorFlow has the best solutions that can help you reduce energy expenses during low occupancy periods. Reach out to us to start implementing sustainable solutions in your hotel.

About SensorFlow

SensorFlow Pte. Ltd. is an award-winning Singapore-based, proptech startup combining the use of smart wireless IoT solutions and AI to help buildings monitor, analyse and automate energy consumption for better productivity, sustainability and energy efficiency. It was founded in 2016 by Saikrishnan Ranganathan and Max Pagel in response to the pressing need for energy optimisation worldwide.

In addition to heating, ventilation and air conditioning (HVAC) management, SensorFlow’s solution offers real-time data insights on energy consumption, occupancy trends and guest behaviours. These can be used to enhance the overall guest experience at the room and create better management at the property and portfolio levels as building managers get prompt alerts on faulty equipment. Housekeeping routes can also be optimised in real-time based on room occupancy data.

SensorFlow’s retrofit solution, which comprises sensors and proprietary networks, are quick and easy to install in less than 5 minutes per room and with no operational disruptions. Its Pay-As-You-Save model means there are no upfront costs. Alternative agreements can also be provided with a one-time upfront payment for increased savings over time. Hotels are expected to save up to 30 percent in total energy savings and up to 40 percent in maintenance costs.

For more information, please visit: www.sensorflow.co

Keira Mokhtar
Marketing Manager
+6531637201
SensorFlow Pte Ltd.