September 14, 2022
FOR IMMEDIATE RELEASE
Jessica O’Riley – Iowa Tourism Office, Iowa Economic Development Authority
515.348.6256 or email@example.com
Iowa Tourism Office Launches Redesigned Website, Latest Travel Guide
Revamped site, guide offer fresh inspiration for Iowa travel
September 14, 2022 (Des Moines, Iowa) — The Iowa Tourism Office launched a redesign to traveliowa.com and the latest edition of the Iowa Travel Guide.
The new website, the definitive source for Iowa vacation inspiration and planning, utilizes a content-first approach, highlighting unique and inspirational ideas that invite users to explore Iowa using rich photography, featured articles and interactive tools. Streamlined navigation leads users to the best content. Additional improvements to the site include new travel areas more closely aligned with traveler needs, easier use across devices, improved page speed and enhancements to accessibility.
“It’s been almost a decade since we’ve had a major revamp of traveliowa.com,” said Amy Zeigler, manager of the Iowa Tourism Office. “This redesigned site better meets the needs of today’s travelers and allows us to show off the best of Iowa through engaging stories and stunning photography. Paired with the latest Fall/Winter Iowa Travel Guide, we hope to inspire lots of travel across the state.”
The 140-page Fall/Winter Iowa Travel Guide includes listings for hundreds of authentic and unexpected destinations, cabins and campgrounds. Editorial content features museums and mansions, barns and grain bins converted into lodging properties, 99 hidden gems, winter skiing and ways to celebrate the holidays. The free guide can be ordered online at traveliowa.com, by phone at 800.345.IOWA or picked up at any of Iowa’s 14 Welcome Centers. An online version is also available.
The Iowa Tourism Office, part of the Iowa Economic Development Authority, works closely with community partners, attractions and events, to promote the state’s beautifully vast scenery and unique history. Tourism in Iowa generated $1.5 billion in tax revenues in 2020, with more than $860 million supporting state and local governments, while employing a total of 60,218 people statewide. For more information on everything Iowa has to offer tourists, visit traveliowa.com.
# # #