Signature’s revenue has reached new heights: Travel Weekly

Signature Travel Network members’ sales numbers are up, president and CEO Alex Sharpe said at the cooperative’s annual Owners’ Meeting in Nashville.

Revenue from preferred hotels and resorts in the second quarter was the highest Signature has ever seen, Sharpe said. Cruise revenue this year is up more than 10% from 2019, while cruise revenue for 2023 is up nearly 30% from how 2020 revenue was tracking in September 2019.

Sales of preferred land products are up 26% from 2019, and 31% above where 2020 was forecasted to be in September 2019.

“We weathered the storm of the pandemic,” Sharpe said in a release. “We lost a bit, but gained so much more.”

He pointed to growing Signature’s preferred partners as well as its network of travel agencies. Signature has welcomed 39 agencies since its last in-person Owners’ Meeting in 2019. Sharpe has said the cooperative continues to welcome new members at a quicker clip than it did before the pandemic.

During this year’s Owners’ Meeting, Signature announced its new members that have joined in 2022: Blue Ribbon Travel in Whitestone, N.Y.; Boca Express Travel in Boca Raton, Fla.; Cruise Planners in Coral Springs, Fla.; Leisure Travel Enterprises in Fort Mill, S.C.; MavenLuxe Travel in Chicago; National Travel Service in Charleston, W.V.; The Cruise Web in Tysons, Va.; and TravelManagers Australia in Sydney.

In total, Signature has 277 member agencies that generate more than $11 billion in annual sales.

Signature adopts a new logo and tagline

Signature unveiled a new logo during the Owners’ Meeting, and a new tagline, “Shaping Travel Together.”

“The incredible unity of the Signature community has always been our greatest strength,” said Karryn Christopher, executive vice president of marketing and preferred partnerships. “Our new logo and tagline reflect our interconnectedness and innovative, forward-thinking approach to building our collective business.”