Akash Malhotra-“Building a T-Shirt Brand on Passion and Customer Centricity: The Success Story of Wittee
Akash Malhotra, the founder of Wittee, was inspired by his passion for rock music and pop culture, as well as his belief in the power and versatility of the humble T-Shirt. He saw the potential for a clothing brand that could capture the energy and creativity of his favorite bands and topics, and express it in a way that was both wearable and affordable.
With this vision in mind, Akash began working on Wittee as a college project in 2021. Starting with just a few designs and a basic website, he quickly found that there was a real demand for the unique and expressive T-Shirts that he was creating. Encouraged by the positive feedback from friends and classmates, Akash continued to develop the brand, expanding his product line and improving the website.
One of the keys to Wittee’s success is its wide range of designs. From classic rock bands like The Beatles and Led Zeppelin, to modern favorites like Imagine Dragons, Tame Impala, Wittee has something for everyone. But the company doesn’t stop there. They also have a large collection of designs based on popular TV shows like The Office, Brooklyn Nine-Nine, Fleabag, as well as designs inspired by popular movies and other forms of pop culture.
Another key factor in Wittee’s success is its commitment to affordability and accessibility. The company’s T-Shirts and other products are priced to be accessible to a wide range of customers and across India. They also offer COD payment method and they go out of their way to ensure that the products are of high quality and that customers are satisfied with their purchases. This is achieved by providing responsive support, fast delivery and easy returns and exchanges.
Wittee’s customer-centric approach also includes actively listening to customer feedback and recommendations, which leads to new designs and product lines being added regularly. This also helps to ensure that Wittee’s products are always fresh and relevant, and that the company is constantly evolving to meet the changing needs and tastes of its customers.
Ultimately, Wittee’s goal is to create T-Shirts and other apparel that are not just fashionable, but also meaningful. The company believes that clothes can be more than just a way to cover our bodies; they can be a way to express our passions, our identities, and our stories. And by creating high-quality, affordable, and expressive T-Shirts, Wittee hopes to empower its customers to do just that.
Check out only the coolest designs here – Website – Wittee.in | Instagram – @wittee.in
