On February 17, 2022, it was announced that Drishyam 2 has gone on floors and that Abhishek Pathak will be directing it. An on-the-set still featuring Ajay Devgn and Shriya Saran was also released by the makers and it added to the excitement of the viewers as the first part had emerged as a critical and commercial success. With the release of the week just two months away, Bollywood Hungama has found out about an interesting development with regard to this film.
BREAKING: Promotional campaign of Ajay Devgn-starrer Drishyam 2 to commence on October 2 aka the ‘Drishyam Day’
A source told Bollywood Hungama“Director Abhishek Pathak and the producers of Drishyam 2 have decided that they’ll kick start the promotional campaign of the film from October 2. The date held a special significance in the first part due to which they felt that starting their campaign on this date is apt. Moreover, things fell into place for them as Drishyam 2 is scheduled to be released on November 18, that is, 45 days after October 2. Hence, everyone in the team unanimously agreed to begin the film’s promotional journey on the national holiday.”
An industry expert said, “This is a smart move. Viewers would lap it up as October 2 has now become synonymous with DrishyamNow, on October 2, people don’t just forward messages about the birth anniversaries of Mahatma Gandhi and Lal Bahadur Shastri, but also remind their friends and loved ones that this was the day when Vijay Salgaonkar (Ajay Devgn’s character in Drishyam) attended satsang and had pav bhaji with his family! As a result, the promotional campaign will get a fabulous reception when it’ll commence on October 2.”
Drishyam is the remake of the 2013 Malayalam film of the same name. Besides Ajay Devgn and Shriya Saran, it also starred Tabu, Ishita Dutta and Rajat Kapoor and was directed by the late Nishikant Kamat. It was the story of a good-natured semi-literate man who drew an elaborate and flawless plan when his daughter and wife accidentally killed a criminal, who also happened to be the son of a top police officer. As part of his plan, he created a full-proof alibi of being away at the satsang and making merry in Goa when the criminal son went missing.
Drishyam 2 is also based on the sequel of the same film, which was released directly on Amazon Prime in 2021. This time, Akshaye Khanna has also joined the star cast of the remake.
Drishyam 2 is presented by Viacom18 Studios, Gulshan Kumar, T-Series and Panorama Studios, produced by Bhushan Kumar, Kumar Mangat Pathak, Abhishek Pathak and Krishan Kumar and co-produced by Sanjeev Joshi, Aditya Chowksey and Shiv Chanana.
Also Read: Ajay Devgn starrer Drishyam 2 makers rope in hitmaker Devi Sri Prasad for music
More Pages: Drishyam 2 Box Office Collection
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